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This web page expertrec.com had the following on the site, "Machine learning algorithms form the core of all our products." We viewed that the webpage said " Machine learning is a subarea of Artificial Intelligence that help computers to learn themselves." It also said " Recommendation engines, face detection and voice recognition are some applications of Machine learning. Content-based filtering, recommends items based on a comparison between the content of the items and a user profile. Keywords are used to describe the items; beside, a user profile is built." The header had recommendation as the highest ranking search term. It is followed by intelligence, responsive, and user behaviour which isn't as ranked as highly as recommendation. The next words they used was true personalization.